Senior Brand Designer

• Led the evolution of Continua’s brand system across digital, print, presentations, internal communications, and events.
• Developed and maintained a comprehensive 60-page Brand 2.0 guideline system covering visual identity, typography, color, imagery, layouts, and applications.
• Created identities and digital experiences for internal initiatives and partner projects, including Aeron Hockey and Paric Holding Group.
• Designed and developed websites, campaign assets, presentations, and launch materials while keeping the brand consistent across teams and formats.
• Led internal design education, including a Figma migration workshop and shared-library setup to improve collaboration and consistency

Lead Designer

• Lead and mentored a team of four in-house designers, providing strategic direction, daily feedback, and fostering a collaborative and growth-driven culture.
• Designed UX/UI solutions for a broad range of digital products including B2B platforms, B2C ecommerce sites, and SaaS tools, serving clients across industries like healthcare, tech, and education.
• Developed scalable design systems to ensure visual consistency and design-to-dev efficiency across multiple client teams. Documented everything in Zeroheight for seamless developer handoff.
• Created user flows, wireframes, and interactive prototypes in Figma, then translated them into high-fidelity designs that align with business goals and user needs.
• Partnered with product managers, developers, and cross-functional teams to bring projects to life in agile sprints, from research through QA and launch.
• Collaborated with client stakeholders and external agencies, often stepped into a product thinking role to shape features and flows with long-term business value in mind.
• Actively participated in sprint planning, backlog grooming, retrospectives, and roadmap reviews to help drive delivery forward.
• Lead internal education sessions and workshops to share best practices, improved cross-team collaboration, and continuously raised the design bar.

Subject Matter Expert – UI/UX Curriculum Development

• Created a hands-on design curriculum for an online UI/UX bootcamp, grounded in real-world tools and industry standards.
• Wrote lessons, designed projects, and crafted resources to help students learn key concepts like Design Thinking, User Personas, Journey Mapping, Accessibility, and UI systems.
• Contributed to a mission-driven education product that empowers non-designers to enter the tech industry with confidence.

Senior Designer, Frontend Developer

• Designed and developed responsive websites from concept to final build, aligning visual direction with technical execution.
• Built mobile apps for retail and real estate clients, balancing aesthetics with performance.
• Produced a monthly interactive financial magazine for iPad (RBC), combining layout design with animation and interactivity.
• Created cohesive brand identities and visuals for e-learning products, covering a wide range of assets from landing pages to certificates and social media visuals.

Designer, Frontend Developer

• Started as a freelance web designer and self-taught front-end developer, learning by doing and shipping real projects for local clients.
• Gained experience designing and coding websites, building brands, and developing a strong foundation in visual design and UI fundamentals.
• Wore many hats—designer, dev, art director—which helped shape a versatile and adaptive skillset.