New brand creation, brand refreshes, brand extensions
I work on brand identities at different stages, from creating a new visual system from scratch to refreshing an existing brand or extending it into new applications. That can include logotypes, color and typography systems, graphic devices, data visualization, presentations, and broader visual guidelines.
The scope can be as complete or as focused as the project needs. I can build the full identity system, or step in for a specific piece such as a logo refresh, typography direction, presentation system, or another part of an existing brand.
Landing pages, websites, e‑commerce, digital products
I design and build digital experiences from scratch: from landing pages and full websites to e‑commerce stores. Depending on the project, I can work in Shopify, Squarespace, Webflow, Figma Sites, or build a custom front-end with HTML, CSS, and JS.
The work can include UX/UI, visual storytelling, interactions, responsive behavior, and translating a brand into a digital experience. I usually take on new builds instead of repairing existing websites, since inherited setups often turn into a much larger technical cleanup.
Brand assets, campaigns, launches, visual storytelling
I create motion, 3D, illustration, and other visual assets for campaigns, launches, social content, presentations, and digital experiences. The work can follow an existing brand system or establish a new visual direction for a specific project, with a focus on making the final output feel cohesive across formats.
Projects can range from a single animation, illustration set, or 3D asset to a larger collection of campaign visuals. I’m also happy to work within an existing creative direction, expanding it with new assets and adapting the visual language to different channels and applications.
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I offer one-off reviews and ongoing mentorship focused on the visual side of design. That can mean going through a portfolio or case study, reviewing a project in progress, or looking closely at typography, layout, hierarchy, composition, art direction, and the overall strength of the visual system.
The goal is to give you specific, practical feedback that helps you see what is working, what feels unresolved, and how to push the work further. Sessions can focus on one project or become a recurring space to review new work and strengthen your visual judgment over time.